Adam Matthews

Adam is the CEO for the Extend Learning Academies Network; a multi-academy trust of North Somerset primary schools formed in 2017.

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Prior to this, Adam was Headteacher at Bournville Primary School. Under his leadership, Bournville Primary School gained numerous awards including being a national finalist in the Pupil Premium Awards 2015 and a Lead School for Achievement for All. The school was rated outstanding by OFSTED in 2015, it is a National Teaching School, a member of the Extend Learning Academies Network and the Schools Co-operative Society.

Over the past 20+ years Adam has worked in urban, rural and multi cultural schools ranging in size from 44 to 680 pupils as a teacher, senior manager and head teacher. His core belief is that every setting is unique and that all developmental strategies should be bespoke to meet the challenges and use the strengths of that setting. As a National (NLE) and Local Leader of Education (LLE), Adam has worked successfully with fellow head teachers and schools facilitating and assisting them on their journey, be that the short trip to good or the longer trek to outstanding. He is a keen advocate of a ‘support, challenge, coach’ approach, through which performance and accountability can be explored and developed.

Over the last 12 years he has worked with local authorities, multi academy trusts and initial teacher training (ITT) providers developing management, teaching, learning and outcomes for learners. Adam was the chair of the North Somerset Learning Exchange and is currently a founding trustee of charity XTND – Improving Futures and an Ofsted inspector.


Kerri McArdle

Head of Teaching School

Prior to becoming Head of Teaching School, Kerri was Assistant Head at Bournville Primary School with the main responsibility of leading teaching and learning within the school. Since 2007, Kerri has played an instrumental role in the development of the school culminating in it being graded as Outstanding in 2015 and becoming a national finalist in the DfE Pupil premium Awards 2015.


  Over an extensive and varied 20+ year career in primary education, Kerri has taught in schools nationally, across four different local authorities, undertaking advisory work as well as in depth research into pedagogy.

Kerri’s many achievements at Bournville are reflected by the improvements in teaching through effective staff development. A specialist in Pedagogy, Kerri’s key areas of expertise also include: Curriculum Development, CPD, Assessment, M&E and Subject Leadership. Kerri is passionate about improving the quality of teaching to all primary aged children nationwide. Over recent years Kerri has researched, designed, developed and implemented the “Better Learning” programme with the team to ensure best possible outcomes for pupils. Kerri has mentored numerous pratitioners at all levels of their careers who have gone on to be successful in many specialisms and at various levels. She also has a wealth of experience in delivering training to individual colleagues bespoke to themselves and their school development plan. An integral member of The BEACH Teaching School, Kerri is a trainer on the leadership programmes, works with leaders, teachers and support staff and your school to design bespoke CPD solutions. Working with our partners, Kerri continues to drive research and innovation.

Jo Campbell – Business Administration 

Jo has worked in customer service and business administration  for over 25 years, working for both large and small organisations. Jo originally joined  Bournville Primary School as a PA when the new  school was being built. She then went on to job share the School Manager’s position for a further 4 years. Jo joined The Beach Teaching School Team as a business administrator in April 2017 and is happy to deal with any enquiries.